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Conference Program

May 9, 2012

Keynote – Remembering the Mission: Developing Mobile Experiences at the National Gallery, London, United Kingdom
11:30 am Eastern Time (NYC) – Duration: 45 min

Speaker: Charlotte Sexton, Head of Digital Media, National Gallery, UK

Since introducing an audio guide for the permanent collection in 1995, the National Gallery, United Kingdom, has worked with a range of different mobile experiences including podcasts, iPhone applications, and themed audio tours. Drawing on this experience, this key-note will explore how an institution approach developing mobile experiences that both inform and engage museum audiences while meeting key organizational objectives.

Session 1: Big Screens, Big Potential: Creating Effective Tablet-Based Experiences for Visitors
12:45 pm Eastern Time (NYC) – Duration: 60 min

S. Mannion

Chair:

  • Shelley Mannion, Digital Learning Programs Manager, Samsung Digital Discovery Centre @ The British Museum, UK

Speakers:

C. Keitch

E. Margulies

  • Elizabeth Margulies, Assistant Director, Family Programs, MOMA, USA
  • Charlie Keitch, Formal Learning Officer – Secondary Schools, National Maritime Museum, UK
  • Jane Findlay,Digital Participation Officer, National Maritime Museum, UK

    S. McGuire

    J. Findlay

  • Sheila McGuire, Manager of Learning Resources, Minneapolis Institute of the Arts, USA

The explosion of tablet-based devices is dramatically changing the mobile landscape. Tablets offer attractive features for museums: large, high resolution screens to display images and facilitate collaboration; touch interfaces for ease of use; and computing power and long battery life to run powerful apps. This session will explore three very different use cases for tablets and explore what this new type of device offers to different museum audiences.

Session 2: Making Mobile Work for Children and Teens
2:15 pm Eastern Time (NYC) – Duration: 60 min

Dan Davis


Chair:

  • Dan Davis, Multimedia Producer, National Museum of the American Indian, USA.

Speakers:

R. Cooper

D. Klevan

  • David Klevan, Senior Digital Engagement Strategist, United States Holocaust Memorial Museum, USA
  • Richard C. Cooper, Manager of Interpretive Services, National Underground Railroad Freedom Center, USA

  • J. Wasserman

    S. Jencks

    JoAnna Wasserman, Education Initiatives Manager, United States Holocaust Memorial Museum
  • Sarah Jencks, Director of Education, Ford’s Theatre Society
  • Allison Alonzy,Visitor Services Manager, Ford’s Theatre Society

    A. Alonzy

Mobile technologies provide an exciting platform for museums to reach younger audiences.

Through analysis of mobile projects developed, launched, and maintained by three very different cultural institutions, this session will explore how best to plan and design a mobile experience that engages with children and teens on their developmental terms.

Session 3: Mobile Websites: Where to Start
3:45 pm Eastern Time (NYC) – Duration: 60 min

R. Stein

Chair:

  • Robert Stein, Deputy Director for Research, Technology and Engagement, Indianapolis Museum of Art

Speakers:

  • A. Bhagrath

    J. Hallenberg

    Jon Hallenberg, Web Developer, Smithsonian National Air and Space Museum, USA

  • Ashish Bhagrath, Manager, Web & New Media, National Gallery of Canada

As web traffic from mobile devices increases, the creation of a mobile-friendly web site is a pressing objective of most institutions. Determining how to start in this process can however be challenging. Through an exploration of the how the National Air & Space Museum and the National Gallery of Canada developed their first mobile web sites, this session will identify the key decisions and design guidelines that should inform the planning and development of an institution’s mobile web site.